Mike Hinkle and Cindy Michaels started the World Massage Festival in 2006 when AMTA asked members to come up with some ideas to help bring attention about massage to the general public for Massage Therapy Awareness Week. Mike studied the profession and realized we were not recognizing our own, we were charging a wide range of prices to get the same education and he decided to create some options. To recognize our own, he created, The Massage Therapy Hall of Fame. To draw people to such an event, he created The World Massage Festival. It is an annual event that travels around the country. Mike set the following Mission Statement for the Festival: To honor those who built the bridges for our profession, to educate the general public about massage, to educate therapists about different types of massage and to have fun. We are not an association...it's just the two of us ... and we don't have deep pockets and professional staff to execute the Festival each year. When we sign a contract for a location, we go into that contract knowing, on faith, that we will register enough therapists to pay for the event....taking it on, as the saying goes, a wing and a prayer. Our wonderful friends and supporters who generously volunteer their time and talent each year make it all possible. They arrive on location early, on their own nickel, to help with whatever we need them to do and without them, our task would be truly daunting. More Info below.